The best Indian advertisements and commercials in the categories of Print, Television and Outdoor (Hoardings) as voted by the Advertising
and Marketing students of Xavier
Institute of Communication in a survey taken under the aegis of marketing
guru and faculty member Mr.Sitesh Dutt in
September 2002. The survey was undertaken as 48 students each listed their
"Best 5 ads" and the results were then tabulated as under.
| Product | Advertisement / Commercial | Medium | Votes | |||
| Cadbury's Dairy Milk | Cricket stadium - "Kya swad hai zindagi ka" | TV | 17 | |||
| Airtel | A.R.Rehman Recording Advertisment | TV | 10 | |||
| Bajaj Auto | Untiy in diversity - Hamara Bajaj | TV | 9 | |||
| Fevikwik | Fish Commercial 'Fisherman' | TV | 9 | |||
| Fevicol | Egg Commercial 'Chicken' | TV | 8 | |||
| Pepsodent | Boy brushing his teeth many times | TV | 8 | |||
| Coca-cola | 'Thanda matlab Coca-cola' Aamir Khan Campaign | TV | 7 | |||
| Asian paints | "Har Ghar Kuch Kahta Hai" - Piyush Pandey | TV | 6 | |||
| Centre Shock | Barber Shop "Hila ke rakh de" | TV | 6 | |||
| Fevicol | Shadow Commercial | TV | 5 | |||
| Huggies | "Huggies Babies Make Noises Too..." | TV | 5 | |||
| Operation Flood | "Doodh Doodh” jingle | TV | 5 | |||
| Sprite | "All taste, no gyan" 'Sprite bujhaye only pyas, baki all bakwas' | TV | 5 | |||
| Erricson Mobile | "One black coffee please" | TV | 4 | |||
| Fair and Lovely | ‘Dark circle remover’ Matching matching Lift Commercial | TV | 3 | |||
| Kinley | "Boond boond mein vishwas hai" | TV | 3 | |||
| Mc Donalds | “Be your child’s favourite parent” | TV | 3 | |||
| Onida | The Onida Devil Campaign | TV | 3 | |||
| Orange | "Price of Vada Pav - Rs.3 " Orange Incoming campaign" | Hoarding | 3 | |||
| Raymonds Suitings | School Teacher farewell "Raymonds - The Complete Man" | TV | 3 | |||
| Saffola | Kid | TV | 3 | |||
| Allianz Insurance | Not mentioned | TV | 2 | |||
| Bisleri | “Play Safe” | TV | 2 | |||
| Fevicol | Bus Commercial a.k.a Truck (Cannes 2002 Lion Awardee) | TV | 2 | |||
| Frooti | The Digen Verma Affair Campaign | TV | 2 | |||
| ICICI Prudential | Sindoor Pneumonic | TV | 2 | |||
| Liril Soap | Preity Zinta advertisment | TV | 2 | |||
| Maggi | All advertisements | TV | 2 | |||
| Mc Donalds | New Mc Donalds Mexican Wrap | TV | 2 | |||
| Nescafe | "The taste that gets you started up" jingle | TV | 2 | |||
| Olympics | Stronger; faster; higher commercial | TV | 2 | |||
| Orange | "Ditto... and more" campaign | Hoarding | 2 | |||
| Pepsi | Sumo Wrestlers Football World Cup prelude ad | TV | 2 | |||
| Pepsi | Launch ad - Remo Fernandes and Juhi Chawla | TV | 2 | |||
| Ponds | Black Head Remover Strips – Ladybird (ABBY Award) | TV | 2 | |||
| Santro | Santro Zip Drive – Shah Rukh & Preity Zinta "Sunshine Car" | TV | 2 | |||
| Surf Excel | "Surf Excel Hai Na" Building commercial | TV | 2 | |||
| Vaseline Baby Cream | "My Mother Uses Vaseline" advertisement | TV | 2 | |||
| Yellow Pages | Divorce Lawyer advertisement | TV | 2 | |||
| 5 p.m. Whiskey | “Time for friends” advertisements | TV | 1 | |||
| Adidas | Anna Kournikova brand ambassadress ads | 1 | ||||
| AIWA | "All over the world people speak…. AIWA" | TV | 1 | |||
| Amul | "The taste of India" campaign | TV | 1 | |||
| Amul Chocolates | "A Gift for someone you love" series | TV | 1 | |||
| Anti-smoking | "Cancer cures smoking" Cancer Patients Aid Association (Cannes 2003) | Hoarding | 1 | |||
| Archies Greetings | Not mentioned | TV | 1 | |||
| Ariel | Connections | 1 | ||||
| Assoc. for Blind | Blind man leading man down dark stairwell | TV | 1 | |||
| Axe Deo Spray | Pied Piper commercial | TV | 1 | |||
| Bajaj Auto | “Freedom Bike” | TV | 1 | |||
| Bajaj Bulbs | Not mentioned | TV | 1 | |||
| Bajaj Pulsar | "Definitely Male" campaign | TV | 1 | |||
| Boss Perfume | Not mentioned | TV | 1 | |||
| British Airways | Not mentioned | TV | 1 | |||
| Budweiser | “Wassup?” Wassup Bud commercial | TV | 1 | |||
| Burberry's Perfume | Bottle of perfume | 1 | ||||
| Cadbury's Dairy Milk | Adults acting like kids | TV | 1 | |||
| Cadbury's Dairy Milk | Cyrus Brocha commercial | TV | 1 | |||
| Cadburys Gems | Tyre Puncture commercial | TV | 1 | |||
| Cheezit | Man throwing pebbles | TV | 1 | |||
| Clorets | “Dubara mat poochna” ad | TV | 1 | |||
| Coca-cola | Fardeen Khan & Rahul Khanna at beach | TV | 1 | |||
| Coca-cola | Musical instruments international commercial | TV | 1 | |||
| Complan | Boy on bicycle advertisement | TV | 1 | |||
| Dove Soap | "Dove is not a soap" | TV | 1 | |||
| Evertune Con. Radio | Not mentioned | TV | 1 | |||
| Femina | The bride takes the lead ad | TV | 1 | |||
| Fiat Palio | Michael Schumacher at Petrol Pump ad | TV | 1 | |||
| Ford Mondeo | Not mentioned | TV | 1 | |||
| Garden Vareli Sari | Persis Khambatta commercial | TV | 1 | |||
| Glycodin Cough | Syrup Natak girl at school | TV | 1 | |||
| Hitachi | "It's got to be perfect" jingle | TV | 1 | |||
| ICI Trophy | Cricket rangoli advertisement | TV | 1 | |||
| ICICI Prudential | Father and son “Protect” ad | TV | 1 | |||
| indya.com | Times of India front page "Breaking with tradition..." media innovation | 1 | ||||
| Intel P4 | Aliens | TV | 1 | |||
| J&J Baby Soap | Johnson and Johnson - Not mentioned | TV | 1 | |||
| Johnny Walker | Roberto Baggio's walk “Keep walking” | TV | 1 | |||
| Kargil | Not mentioned | TV | 1 | |||
| Kelvinator | Dentures shaking in front of open refrigerator | TV | 1 | |||
| Kelvinator | Classical singer singing | TV | 1 | |||
| Kwality Walls | Not mentioned | TV | 1 | |||
| L.G. Golden Eye | Not mentioned | TV | 1 | |||
| Lakme Lipstick | “Who's watching your lips today” cricket ground | TV | 1 | |||
| Levis Jeans | At School ad | TV | 1 | |||
| Liril Soap | “Liril Icy Cool” Antarctica advertisement | TV | 1 | |||
| Lux Soap | "Soap of the stars" series | TV | 1 | |||
| Microsoft XP | Boy and girl dress | TV | 1 | |||
| Mirinda | More Orangee football “Mera naam to Rocky hai” | TV | 1 | |||
| Motorola V 70 | Motospin “What’s your motto?” ad | TV | 1 | |||
| M-seal | "Ek tapakti chat aapki zindagi badal sakti hai" | TV | 1 | |||
| Munch | "Andar se light" | TV | 1 | |||
| Nerolac Paints | "Jab ghar ki ronak badani ho" | TV | 1 | |||
| Nirma Washing Powder | Not mentioned | TV | 1 | |||
| Orange Crush | Not mentioned | TV | 1 | |||
| Pears | Kid bathing | TV | 1 | |||
| Pepsi | "Nothing official about it" World Cup campaign | TV | 1 | |||
| Pepsi | Memorable jingle (?) | TV | 1 | |||
| Pepsi | Sachin Tendulkar & Amitabh Bachchan Kite flying festival (Prahlad Kakkar) | TV | 1 | |||
| Pepsodent | "Karta hun na" | TV | 1 | |||
| Pfizer | 3 old men “Dhadakte dilon ke liye” | TV | 1 | |||
| Polo | “The Mint With The hole” | TV | 1 | |||
| Polo Drops | “I buy Polo” | 1 | ||||
| Power of One | "You can make a difference" www.powerofone.org | TV | 1 | |||
| Proline | Adults as children | TV | 1 | |||
| Raymonds Suitings | Wedding ceremonies “Fine fabrics since 19.." | TV | 1 | |||
| Samsung N620 | Not mentioned | TV | 1 | |||
| Mahindra Scorpio | Tennis Court “I want THAT car” ad | TV | 1 | |||
| Servo Engine | Man makes pass at married lady | TV | 1 | |||
| Sonata | By the lake | TV | 1 | |||
| Sprite | Jaggu se Gentleman | 1 | ||||
| Sprite | Sachin Amitabh Pepsi spoof ad | TV | 1 | |||
| Tide - P&G | Not mentioned - Proctor and Gamble | TV | 1 | |||
| Times of India | "A Day in the life" - The Masthead of India | TV | 1 | |||
| Unity | "Mile sur mera tumhara" National Integrity jingle | TV | 1 | |||
| Vico Turmeric | Not mentioned | TV | 1 | |||
| VIP | “Kal bhi; aaj bhi” VIP commercial | TV | 1 | |||
| Wagon R | "Because I'm feeling, feeling at home" jingle | TV | 1 | |||
| Total | 240 |
Class of 2003 (Advertising and Marketing)
Xavier Institute of Communicaton
Mumbai