‘The potential for
marketers to exploit the emerging trend of online social networking
groups’ -
This paper aims to analyse the recent trend
of online social network services and its implications from a marketing
perspective. A limited amount of research has been done on the subject
of social networking as a whole, but its potential for marketers apart
from viral marketing has not been explored. The amount of literature
available on the subject is thus also limited and restricted largely to
newspaper articles and papers by blogging evangelists. This paper
includes a survey conducted among cosmopolitan elite which represent
the typical audience which has potential to be targeted through social
networking services and analyses their trends and behaviours. Our
findings are highlighted on the basis of the use of these services on
counts for market research, advertising and promotion and propagation
marketing. The limitations and implications of the findings are
chronicled with an Indian marketer’s perspective based on the trend and
internet usage patterns of the internet user base.
Airframe by Michael Crichton - An Operations Management Perspective
Study of the Indian Aviation Industry -
A Comprehensive Analysis
Software and
Business Method Patents - History, Definition, International
Governing laws, Patents in India, Patents Act, 1970, Process Patents, TRIPs.
Conspiracy Theory – Did We Land on the Moon? - Critical Evaluation and Analysis from a Corporate Strategy & Leadership in the International Context perspective
Article Reviews - Corporate Strategy and Leadership in the International Context - Organisational Identity, Organisational Change, Leadership and Operations Management (Third Party Logistics).
Project Management Skills - Acquiring Project Management Skills, Improving Abilities and them to Projects and Programs
Product Market - PVC Insulation Tapes - Parameter Mapping Matrix, Porter's Five Forces Analysis
Brand Positioning and Differentiation - Beer Industry - Perceptual Map of the Beer Market in India
Environmental Analysis - Cigarette
Industry - Demographic, Economic, Natural, Political-Legal,
Social-cultural, Implications
Cigarette Industry - Consumer Behaviour
& Purchase Process Analysis - Problem Recognition, Information
Search/Generation of Alternatives, Evaluation of Alternatives, Purchase
Decision and Implementation
, Post-purchase Behaviour
Poor organizational communication on
a web site - The Indian Institute of Management, Lucknow
Business Ethics in management education
- Importance, Limitations, Methods (International and Indian),
Application
The Art of War by Sun Tzu: A Review from a managerial perspective
The Marketing Mix - Colgate Herbal
White Toothpaste (Philip Kotler's Four Ps of Marketing Management -
Product, Price, Promotion and Place)
The M.A.G.E. - New Service Design: Multi-lateral Alternate Gaming Experience
KGS Ego Nomics Nomen Glature - The
Ego Nomics Crossword for students of IIM, Lucknow
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