Indian Food and Beverage Industry - Comprehensive Study

This research was conducted as part of an independent study of the brands and players operating in the Indian market in the Food and Beverage category. The parent companies and advertising agencies listed stand authentic to the best of my knowledge as of September 2003. If you find the information herein useful, please do link this page/site with an acknowledgement.

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Advertising & Marketing


 

COMPANY

BRAND

CATEGORY

DISCIPLINE

Advertising Agency

Adani Wilmar Limited

Fortune

Foods

Cooling Oil

Triton

Agro tech foods

Crystal

Foods

Cooling Oil

 

Agro tech foods

Rath

Foods

Cooling Oil

 

Agro tech foods

Real Gold

Foods

Cooling Oil

 

Agro tech foods

Sundrop

Foods

Cooling Oil

 

Allied Domecq Spirits and Wine India

Teacher's 50

Beverages

Alcoholic Drink

Bates

Amul

Amul

Foods

Butter

daCunha

Amul

Amul

Foods

Sweetened condensed milk

FCB Ulka

Amul

Amul Lite

Foods

Bread Spread

 

Amul

Amul Cheese

Foods

Cheese

 

Amul

Gouds

Foods

Cheese

 

Amul

Amul Lite

Foods

Cheese Spread

 

Amul

Amul

Foods

Chocolates

 

Amul

Amul Chocolates

Foods

Chocolates

 

Amul

Mithai Mate

Foods

Condensed milk

 

Amul

Masti

Foods

Curd

 

Amul

Amulya

Foods

Dairy Whitener

 

Amul

Sagar

Foods

Dairy Whitener

 

Amul

Amul

Foods

Dessert mixes

 

Amul

Chocolate Milk

Beverages

Flavoured Milk

 

Amul

Fresh Cream

Beverages

Foods

 

Amul

Amul

Foods

Ice-cream

 

Amul

Amul Spray

Foods

Infant Food

 

Amul

Gulab Jamun Mix

Foods

Instant Food

 

Amul

Fresh milk

Beverages

Milk

 

Amul

Gold Milk

Beverages

Milk

 

Amul

Slim and Trim

Beverages

Milk

 

Amul

Taaza

Beverages

Milk

 

Amul

Amul

Foods

Milk Powder

 

Amul

Amul

Foods

Paneer

 

Amul

Utterly Delicious

Foods

Pizza

 

Amul

Soups

Foods

Soups

 

Amul

Amul

Foods

Whitener

 

Bacardi

Bacardi

Beverages

Alcoholic Drink

McCann-Erickson India

Bacardi

Bacardi Breezer

Beverages

Alcoholic Drink

 

Bakemans

Bakeman's

Foods

Biscuit

 

Baskin Robbins

Baskin Robbins

Foods

Ice-cream

 

Britannia

Britannia

Foods

Cookies

Lowe

Britannia

Britannia GoodDay

Foods

Biscuits

 

Britannia

Britannia Milk Bikis

Foods

Biscuits

 

Britannia

Britannia Milkman

Foods

Biscuits

 

Britannia

Britannia Tiger

Foods

Biscuits

 

Britannia

Britannia Treat

Foods

Biscuits

 

Britannia

Britannia Vita MarieGold

Foods

Biscuits

 

Britannia

Fifty Fifty

Foods

Biscuits

 

Britannia

Britannia

Foods

Butter

 

Britannia

Britannia

Foods

Cheese

 

Britannia

Britannia

Foods

Dairy Whitener

 

Britannia

Britannia

Beverages

Flavoured Milk

 

Britannia

Milkman

Beverages

Flavoured Milk

 

Britannia

Milkman

Beverages

Flavoured Milk

 

Britannia

Britannia

Beverages

Milk - UHT

 

Cadbury's

Cadbury Celebrations

Foods

Chocolates

Contract

Cadbury's

Cadbury Dairy Milk Eclairs

Foods

Chocolates

Contract

Cadbury's

Cadbury Temptations

Foods

Chocolates

Contract

Cadbury's

Clorets

Foods

Mint

Contract

Cadbury's

Cadbury Temptations

Foods

Chocolates

Ogilvy & Mather

Cadbury's

Dairy Milk

Foods

Chocolates

Ogilvy & Mather

Cadbury's

Perk

Foods

Chocolates

Ogilvy & Mather

Cadbury's

5 Star

Foods

Chocolates

Ogilvy & Mather

Cadbury's

Cadbury Dairy Milk Eclairs

Foods

Chocolates

 

Cadbury's

Milky Treat

Foods

Chocolates

 

Cadbury's

Frutus

Foods

Confectionery

 

Cadbury's

Gollum

Foods

Confectionery

 

Cadbury's

Googly

Foods

Confectionery

 

Cadbury's

Bournvita

Beverages

Milk food drink

 

Cadbury's

Cadbury's Drinking Chocolate

Beverages

Milk food drink

 

Cadbury's

Cadbury's Drinking Chocolate

Beverages

Milk food drink

 

Cadbury's

Halls

Foods

Mint

 

Candico

Mint-o

Foods

Confectionery

 

Catch Clear

Catch Clear

Beverages

Fruit Drink

Bates

Coca-Cola

Coca-Cola

Beverages

Soft Drink

McCann-Erickson India

Coca-cola

Kinley

Beverages

Mineral Water

 

Coca-Cola

Fanta

Beverages

Soft Drink

 

Coca-Cola

Limca

Beverages

Soft Drink

Ogilvy & Mather

Coca-Cola

Maaza

Beverages

Soft Drink

 

Coca-Cola

Sprite

Beverages

Soft Drink

Ogilvy & Mather

Coca-cola

Sunfill

Beverages

Soft Drink

 

Coca-Cola

Thums Up

Beverages

Soft Drink

 

CPC

Captain Cook

Foods

Salt

 

Dabur

Real Activ

Beverages

Fruit juice

Contract

Dabur

Hajmola

Foods

Digestives

 

Dabur

Real

Beverages

Fruit juice

 

Dabur

Dabur Honey

Foods

Honey

 

Domino's Pizza

Domino's Pizza

Foods

Fast Food

Equus

Duncan's

Sargam

Beverages

Tea

 

Everest

Everest Masale

Foods

Spices

 

Foster's

Foster's

Beverages

Beer

TBWA/Anthem

GCMMF

Nutramul

Beverages

Milk food drink

 

Glaxo SmithKline

Boost

Beverages

Milk food drink

 

Glaxo SmithKline

Boost

Beverages

Milk food drink

 

Glaxo SmithKline

Horlicks

Beverages

Milk food drink

 

Glaxo SmithKline

Horlicks

Beverages

Milk food drink

 

Godrej

CookLite

Foods

Cooling Oil

 

Godrej

Shakti

Foods

Cooling Oil

 

Godrej

Sunflower

Foods

Cooling Oil

 

Godrej

Jumpin'

Beverages

Fruit Drink

 

Godrej

Refresh

Beverages

Fruit Drink

 

Godrej

Xs

Beverages

Fruit Drink

 

Gujarat Co-Operaive Milk Marketing Federation Ltd.

Nutramul

Beverages

Milk food drink

 

Hamdard

Sharbat Rooh Afza

Beverages

Soft Drink

Ad Spots/Triton

Heinz

Complan

Beverages

Milk food drink

 

High-Tech

Catch

Foods

Salt

Enetrprise Nexus

Himani

Royal Bee

Foods

Honey

Ambience

HLL

Annapurna

Foods

Atta

Ogilvy & Mather

HLL

Max Magic

Foods

Confectionery

 

HLL

Dalda Activ

Foods

Cooking Oil

 

HLL

Dalda Vanaspati

Foods

Cooking Oil

 

HLL

Annapurna

Foods

Salt

Ogilvy & Mather

HLL

Knorr Soups

Foods

Soup

 

HLL

3 Roses

Beverages

Tea

 

HLL

Brooke Bond Taaza

Beverages

Tea

 

HLL

Brooke Bond Red Label

Beverages

Tea

 

HLL

Lipton Taaza

Beverages

Tea

 

HLL

Taj Mahal

Beverages

Tea

 

HLL - Kissan

Kissan Fruit Kick Jam

Foods

Jam

 

HLL - Kissan

Kissan Fruit Kick

Foods

Juice Concentrate

 

HLL - Kwality Walls

Sundae

Foods

Ice-cream

 

HLL - Kwality Walls

Sundae

Foods

Ice-cream

 

HLL - Kwality Walls

Cornetto

Foods

Ice-cream

 

HLL - Kwality Walls

Cornetto

Foods

Ice-cream

 

HLL - Kwality Walls

Feast

Foods

Ice-cream

 

HLL - Kwality Walls

Feast

Foods

Ice-cream

 

HLL - Kwality Walls

Max

Foods

Ice-cream

 

HLL - Kwality Walls

Max

Foods

Ice-cream

 

HLL-Kissan

Kissan Fruit Kick

Beverages

Soft Drink

 

HLL-Kissan

Kissan Tangy Tom

Foods

Tomato Ketchup

 

HLL-Kissan

Kissan Tom Tom

Foods

Tomato Ketchup

 

HLL-Kissan

Kissan Tomato Ketchup

Foods

Tomato Ketchup

 

Jagatjit Industries Ltd

Aristocrat

Beverages

Alcoholic Drink

 

Jagatjit Industries Ltd

AC Black Apple Juice

Beverages

Surrogate

 

Joyco

Boomer

Foods

Confectionery

 

Joyco

Solano

Foods

Confectionery

 

L.T. Overseas Ltd

Daawat

Foods

Basmati Rice

Maadhyam

Marico

Sweekar

Foods

Cooling Oil

 

Markfed

Sohna

Foods

Basmati Rice

Rediffusion DY&R

Mc Dowell

Bullet

Beverages

Beer

 

Mc Dowell

Guru

Beverages

Beer

 

Mc Dowell

Kalyani

Beverages

Beer

 

Mc Dowell

Marco polo

Beverages

Beer

 

Mc Dowell

Sand Piper

Beverages

Beer

 

Mc Dowell

Turbo

Beverages

Beer

 

Mc Dowell

Zingaro

Beverages

Beer

 

McDonald's

McDonald's

Foods

Fast Food

Mudra

McDowell

McDowell's Signature

Beverages

Alcoholic Drink

Rediffusion-DY&R

McDowell

Bagpiper

Beverages

Alcoholic Drink

 

McDowell

Gold Riband

Beverages

Alcoholic Drink

 

McDowell

Mc Dowell's No.1

Beverages

Alcoholic Drink

 

McDowell

Bagpiper Club Soda

Beverages

Surrogate

 

MDH

MDH Masala

Foods

Spices

 

Monsanto

Flix

Beverages

Fruit Drink

 

Mother Dairy

Mother Dairy

Foods

Ice cream

Interact Vision

Mother Dairy

Mother Dairy

Beverages

Milk

Interact Vision

Mother Dairy

Safal

Foods

Processed food

Interact Vision

Mother Dairy

Mother Dairy

Beverages

Token Milk

Interface

Mother Dairy

Choco-Treat

Foods

Ice-cream

 

Mother Dairy

Mother Dairy

Beverages

Milk -Token

 

National Egg Co-ordination Committee

NECC

Foods

Egg

Enterprise Nexus

Nature Fresh

Nature Fresh

Foods

Cooking Oil

Ogilvy & Mather

Nestle

Kream-O-Cook

Foods

Cooking Cream

Ogilvy & Mather

Nestle

Nestle Butter

Foods

Butter

 

Nestle

Bar One

Foods

Chocolates

 

Nestle

Choco Stick

Foods

Chocolates

 

Nestle

Classic

Foods

Chocolates

 

Nestle

Crunch

Foods

Chocolates

 

Nestle

KitKat

Foods

Chocolates

 

Nestle

Marbles

Foods

Chocolates

 

Nestle

Milky Bar

Foods

Chocolates

 

Nestle

Milky Bar Choo

Foods

Chocolates

 

Nestle

Milky Bar Eclairs

Foods

Chocolates

 

Nestle

Munch

Foods

Chocolates

 

Nestle

Nestle

Foods

Chocolates

 

Nestle

Nestle Milkybar

Foods

Chocolates

 

Nestle

Nestle Milkybar Eclairs

Foods

Chocolates

 

Nestle

Rich dark

Foods

Chocolates

 

Nestle

Nescafe

Beverages

Coffee

 

Nestle

Frappe

Beverages

Cold Coffee

Ogilvy & Mather

Nestle

Milkmaid

Foods

Condensed milk

 

Nestle

Polo Mint

Foods

Confectionery

 

Nestle

Dahi

Foods

Curds

Ogilvy & Mather

Nestle

Nestle Dahi

Foods

Curds

Ogilvy & Mather

Nestle

EveryDay

Foods

Dairy Whitener

 

Nestle

TeaMate

Foods

Dairy Whitener

 

Nestle

Nestle

Foods

Dessert mixes

 

Nestle

Nestle Fruit 'n Milk

Beverages

Flavoured Milk

Ogilvy & Mather

Nestle

Iced Tea

Beverages

Iced Tea

 

Nestle

Cerelac

Foods

Infant Food

 

Nestle

Nestum

Foods

Infant Food

 

Nestle

Nestle

Foods

Infant Milk

 

Nestle

Lactogen

Foods

Infant Milk Powder

 

Nestle

Nestogen

Foods

Infant Milk Powder

 

Nestle

Nestle Milk

Beverages

Milk

Ogilvy & Mather

Nestle

Slim Milk

Beverages

Milk

Ogilvy & Mather

Nestle

Milo

Beverages

Milk food drink

 

Nestle

Nestle

Foods

Milk Powder

 

Nestle

Maggi Noodles

Foods

Noocles

 

Nestle

Nestle

Foods

Noodles

 

Nestle

Nestle

Foods

Pickles

 

Nestle

Nestle

Foods

Sauces

 

Nestle

Nestle

Foods

Seasoning

 

Nestle

Nestle

Foods

Soups

 

Nestle

Mishti Doi

Foods

Sweet Curd

Ogilvy & Mather

Nestle

Nestle

Foods

Sweetened Condensed Milk

 

Nestle

Nestle

Beverages

Tea

 

Nestle

Maggi Hot & Sweet

Foods

Tomato Ketchup

 

Nestle

Maggi Tomato Ketchup

Foods

Tomato Ketchup

 

Nestle

Nestle

Foods

Waffles

 

Nestle

Nestle

Foods

Weaning cereals

 

Nestle

Fruit-N-Dahi

Foods

Yoghurt

 

Nutrine

Mahalacto

Foods

Confectionery

 

Nutrine

Nutrine

Foods

Confectionery

 

Parakh Foods Limited

Gemini

Foods

Cooking Oil

Quadrant

Parle

Monaco

Foods

Biscuit

Everest

Parle

N-joi

Beverages

Flavoured milk

Percept

Parle

FunCentre

Foods

Biscuits

 

Parle

Hide and Seek

Foods

Biscuits

Ogilvy & Mather

Parle

KrackJack

Foods

Biscuits

Ogilvy & Mather

Parle

Parle G

Foods

Biscuits

Ogilvy & Mather

Parle

Parle Marie Choice

Foods

Biscuits

 

Parle

Parle Monaco

Foods

Biscuits

 

Parle

Chhotu Bailley

Beverages

Mineral Water

 

Parle

Frooti

Beverages

Soft Drink

 

Parle

Bisleri

Beverages

Mineral Water

Ambience D'Arcy

Parrys

Coffee Bite

Foods

Confectionery

 

Parrys

Lacto king

Foods

Confectionery

 

Parry's

Parry's Coffee Bite

Foods

Toffee

 

Pepsi Co

Tropicana

Beverages

Fruit Juices

FCB Ulka

Pepsi Co

Aquafina

Beverages

Mineral Water

JWT

Pepsi Co

7Up

Beverages

Soft Drink

JWT

Pepsi Co

Lay's

Foods

Chips

 

Pepsi Co

Lehar

Foods

Snacks

 

Pepsi Co

Lehar Soda

Beverages

Soda

 

Pepsi Co

Mountain Dew

Beverages

Soft Drink

 

Pepsi Co

Pepsi

Beverages

Soft Drink

 

Pepsi Co

Pepsi Aha

Beverages

Soft Drink

 

Pepsi Co

Pepsi Blue

Beverages

Soft Drink

 

Pepsi Co

Slice

Beverages

Soft Drink

 

Pepsi Co

Mirinda

Beverages

Soft Drink

 

Perfetti

Big Babol

Foods

Bubble Gum

 

Perfetti

Big Babol

Foods

Chewing Gum

 

Perfetti

Center Fresh

Foods

Chewing Gum

 

Perfetti

Alpenliebe

Foods

Confectionery

 

Perfetti

Center Shock

Foods

Confectionery

 

Perfetti

Chlor Mint

Foods

Confectionery

 

Perfetti

Cofitos

Foods

Confectionery

 

Perfetti

Fruit-tella

Foods

Confectionery

 

Perfetti

Golia

Foods

Confectionery

 

Perfetti

Happy Dent

Foods

Confectionery

 

Perfetti

Marbels

Foods

Confectionery

 

Perfetti

Mentos

Foods

Confectionery

 

Perfetti

Squeezie

Foods

Confectionery

 

Perfetti

Sypro

Foods

Confectionery

 

Pernod

Seagram's 100 Pipers

Beverages

Alcohol

 

Pernord

Royal Stag

Beverages

Alcoholic Drink

 

Pernord

SanDiego

Beverages

Alcoholic drink

 

Pernord

Seagram's Blenders Pride

Beverages

Alcoholic Drink

 

Pernord

Seagram's Imperial Blue

Beverages

Alcoholic Drink

 

Pernord

Tilsbury

Beverages

Alcoholic drink

 

Pizza Corner

Pizza Corner

Foods

Fast Food

 

Pizza Hut

Pizza Hut

Foods

Fast Food

 

Radico

8PM

Beverages

Alcoholic Drink

 

Radico

Contessa

Beverages

Alcoholic Drink

 

Rasna

Rasna

Beverages

Soft Drink

 

Royal Challenge

Royal Challenge

Beverages

Water

Saatchi & Saatchi

Satnam Overseas Ltd.

Kohinoor

Foods

Rice

Crayons

Satnam Overseas Ltd.

Kohinoor

Foods

Basmati Rice

Maa Bozell

Seagram's

Royal Stag

Beverages

Alcoholic drink

-

Shaw Wallace

Vladivar

Beverages

Alcoholic drink

Lowe

Shaw Wallace

Haywards

Beverages

Beer

 

Shaw Wallace

Hi-Five

Beverages

Beer

 

Shaw Wallace

Lal Toofan

Beverages

Beer

 

Shaw Wallace

Royal Challenge

Beverages

Beer

 

Sil

Sil Red Chilli Sauce

Foods

Red Chilli Sauce

Ambience D'Arcy

South African Breweries

Continental

Beverages

Beer

 

South African Breweries

Knock Out

Beverages

Beer

 

South African Breweries

Three Lions

Beverages

Beer

 

Tata

Tata Salt

Foods

Packaged Salt

Bates

Tata

Tata Tea

Beverages

Tea

Enterprise Nexus

Tata

Chakra Gold

Beverages

Tea

Mc cann

Tata

Tata Agni

Beverages

Tea

Publicis

Tata

Gemini

Beverages

Tea

Saatchi & Saatchi

Tata

Kannan Devan

Beverages

Tea

Saatchi & Saatchi

Tata

Tata Tea

Beverages

Tea

Saatchi & Saatchi

Tata

Mr. Bean

Beverages

Coffee

Saatci & Saatchi

Tata

Tata Tea Premium

Beverages

Tea

Vaishnavi Corporate Communications

Tata

Tata Salt

Foods

Salt

 

Tata

Tetley Tea

Beverages

Tea

 

Tea Board

Tea Board

Beverages

Tea

 

UDV

Gilbey Green Label

Beverages

Alcoholic Drink

 

UDV

Johnnie Walker

Beverages

Alcoholic Drink

 

UDV

Smirnoff

Beverages

Alcoholic Drink

 

UDV

Green Label

Beverages

Tea

 

United Breweries

Kingfisher

Beverages

Beer

 

Vijaya

Vijaya Milk

Beverages

Milk

 

Wagh Bakri

Good Morning Tea & Tea Bags

Beverages

Tea

 

Wagh Bakri

Wagh Bakri

Beverages

Tea

 

Wrigley's

Wrigley's DoubleMint

Foods

Chewing Gum

 

Fool On A Hill